Mailchimp for WooCommerce


Join the 17 million customers who use Mailchimp, the world’s largest marketing automation platform, to develop their e-commerce marketing strategy. With the official Mailchimp for WooCommerce integration, your customers and their purchase data are automatically synced with your Mailchimp account, making it easy to send targeted campaigns, automatically follow up with customers post-purchase, recommend products, recover abandoned carts, and measure the ROI of your marketing efforts. And it’s completely free.

What you can do with this plugin

  • Sync to your Audience in Mailchimp with purchase data.
  • Sync new subscribers to your Audience when they create an account and opt-in.
  • Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)
  • Showcase product recommendations.
  • Track and segment customers based on purchase history and purchase frequency.
  • View detailed data on your marketing performance in your Mailchimp Dashboard.
  • Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.
  • Automatically embed a pop-up form that converts your website visitors to subscribers.
  • Add discount codes created in WooCommerce to your emails and automations with a Promo Code content block
  • Create beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your audience.
  • This plugin is WPML compatible

Important Notes

Этот плагин поддерживает наши самые мощные функции API 3.0 и предназначен для пользователей, которые еще не интегрировали свои магазины WooCommerce с Mailchimp.
Вы можете запустить эту новую интеграцию одновременно с текущей интеграцией WooCommerce для Mailchimp. Однако данные из старой интеграции будут отображаться отдельно в профилях подписчиков и не могут использоваться с функциями электронной коммерции, для которых требуется API 3.0.
Совместимость ограничена только пользователями бизнес-уровня.
В настоящее время синхронизация категорий продуктов с WooCommerce до Mailchimp не поддерживается.


Прежде, чем вы начнете

Вот некоторые вещи, которые нужно знать, прежде чем начинать этот процесс.
— Этот плагин требует, чтобы плагин WooCommerce уже был установлен и активирован в WordPress. »
— Ваша среда хостинга должна соответствовать минимальным требованиям WooCommerce , включая PHP 7.0 или выше. »
— Мы рекомендуем использовать этот плагин в промежуточной среде, прежде чем устанавливать его на рабочих серверах. Чтобы узнать больше о промежуточных средах, ознакомьтесь с этими связанными плагинами WordPress .
— Mailchimp для WooCommerce синхронизирует имя, фамилию, адрес электронной почты и заказы клиента.
— Клиенты WooCommerce, которые не подписались на маркетинговые электронные письма, появятся в разделе Транзакция вашего списка и не могут быть экспортированы.

Getting Started

You’ll need to do a few things to connect your WooCommerce store to Mailchimp.
— Download the plugin.
— Install the plugin on your WordPress Admin site.
— Connect securely to your Mailchimp account via secure OAuth pop-up window.
— Configure your Audience settings to complete the data sync process.
— If you have more advanced configuration needs, please refer to our GitHub wiki

Часто задаваемые вопросы

Who is subscribed to my Audience with this plugin?

  • Customers are subscribed to your Audience when they opt-in at checkout or when an account is created. If an account is created through the standard WooCommerce My Account page, they must opt-in to be added.
  • Customers are sent to your Audience as Transactional if they do not opt-in. This is done so you can send abandoned carts or order notifications.
  • If double opt-in is enabled, customers will only be subscribed to your Audience if they approve the subscription from the confirmation email that is sent.

What is the recommended way to sync larger stores?

To optimize the performance of your Mailchimp integration we recommend running the queue in CLI mode. Please refer to this guide in our Wiki.

Are multisite configurations supported?

Multisites are supported, with a few caveats. Please refer to our Wiki page on this topic for more information.

Why aren’t product categories being sent to Mailchimp?

At this time, the synchronization of product categories from WooCommerce to Mailchimp is not supported by the Mailchimp API.

My sync is slow, or has stalled

  • If you’re using the current version of the plugin, it utilizes a queue system powered by Action Scheduler. It depends on WP_CRON to be activated with your hosting provider. Please verify that it is enabled.
  • If you’re using a host that makes use of CPU throttling, please check to see if you’ve hit your limit after initiating the sync.
  • If you’re using Redis, Nginx or MemCache, check to see if you or your hosting provider can exclude certain paths to the REST API and /wp-json/mailchimp-for-woocommerce.
  • If you have a large number of plugins being used, you may need to bump up your memory limit on your server (1GB for example) to accommodate the initial sync.

My question is not listed

If you are unable to sync or connect with Mailchimp, you can open a ticket on our Github plugin page. Please provide the version of the plugin and PHP you’re using, any fatal errors in the WooCommerce logs (WooCommerce -> Status -> Logs) you’re seeing, along with relevant information to the problem you’re experiencing.


20.05.2024 8 ответов
The plugin works fine, but the syncing is too slow. It takes 3 to 4 weeks while many other background processes are disturbed. Even simple analytics of Woo orders are delayed. Reached out to support 4 times, same answer, this is normal behaviour.After 4 weeks, the store syncing got stuck. I disconnected with the checkbox «keep data».All data was lost, and the syncing process has to be restarted again. Support has been poor. Not that there was no communication, but there was no solution. And the issues persisted. So, I now downgraded my review to one single start.
Used to work with Mailchimp for more than 10 years I’v just discovered the plugin for Woocommerce ! Nice to work with ! thanks.
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Журнал изменений


  • adds the Changelog back to the UI
  • tested up to Woocommerce v8.9
  • fixed connection issue when disconnecting and reconnecting