Не загружаются файлы (chmod/chown — ok)

Такое сообщение выдаёт сам WordPress, когда не выполняется условие current_user_can('upload_files'). У вас учётная запись администратора?

Описания прав хранятся в таблице wp_options. Можно восстановить исходное значение параметра wp_user_roles с помощью phpMyAdmin:

a:5:{s:13:"administrator";a:2:{s:4:"name";s:13:"Administrator";s:12:"capabilities";a:54:{s:13:"switch_themes";b:1;s:11:"edit_themes";b:1;s:16:"activate_plugins";b:1;s:12:"edit_plugins";b:1;s:10:"edit_users";b:1;s:10:"edit_files";b:1;s:14:"manage_options";b:1;s:17:"moderate_comments";b:1;s:17:"manage_categories";b:1;s:12:"manage_links";b:1;s:12:"upload_files";b:1;s:6:"import";b:1;s:15:"unfiltered_html";b:1;s:10:"edit_posts";b:1;s:17:"edit_others_posts";b:1;s:20:"edit_published_posts";b:1;s:13:"publish_posts";b:1;s:10:"edit_pages";b:1;s:4:"read";b:1;s:8:"level_10";b:1;s:7:"level_9";b:1;s:7:"level_8";b:1;s:7:"level_7";b:1;s:7:"level_6";b:1;s:7:"level_5";b:1;s:7:"level_4";b:1;s:7:"level_3";b:1;s:7:"level_2";b:1;s:7:"level_1";b:1;s:7:"level_0";b:1;s:17:"edit_others_pages";b:1;s:20:"edit_published_pages";b:1;s:13:"publish_pages";b:1;s:12:"delete_pages";b:1;s:19:"delete_others_pages";b:1;s:22:"delete_published_pages";b:1;s:12:"delete_posts";b:1;s:19:"delete_others_posts";b:1;s:22:"delete_published_posts";b:1;s:20:"delete_private_posts";b:1;s:18:"edit_private_posts";b:1;s:18:"read_private_posts";b:1;s:20:"delete_private_pages";b:1;s:18:"edit_private_pages";b:1;s:18:"read_private_pages";b:1;s:12:"delete_users";b:1;s:12:"create_users";b:1;s:17:"unfiltered_upload";b:1;s:14:"edit_dashboard";b:1;s:14:"update_plugins";b:1;s:14:"delete_plugins";b:1;s:15:"install_plugins";b:1;s:13:"update_themes";b:1;s:14:"install_themes";b:1;}}s:6:"editor";a:2:{s:4:"name";s:6:"Editor";s:12:"capabilities";a:34:{s:17:"moderate_comments";b:1;s:17:"manage_categories";b:1;s:12:"manage_links";b:1;s:12:"upload_files";b:1;s:15:"unfiltered_html";b:1;s:10:"edit_posts";b:1;s:17:"edit_others_posts";b:1;s:20:"edit_published_posts";b:1;s:13:"publish_posts";b:1;s:10:"edit_pages";b:1;s:4:"read";b:1;s:7:"level_7";b:1;s:7:"level_6";b:1;s:7:"level_5";b:1;s:7:"level_4";b:1;s:7:"level_3";b:1;s:7:"level_2";b:1;s:7:"level_1";b:1;s:7:"level_0";b:1;s:17:"edit_others_pages";b:1;s:20:"edit_published_pages";b:1;s:13:"publish_pages";b:1;s:12:"delete_pages";b:1;s:19:"delete_others_pages";b:1;s:22:"delete_published_pages";b:1;s:12:"delete_posts";b:1;s:19:"delete_others_posts";b:1;s:22:"delete_published_posts";b:1;s:20:"delete_private_posts";b:1;s:18:"edit_private_posts";b:1;s:18:"read_private_posts";b:1;s:20:"delete_private_pages";b:1;s:18:"edit_private_pages";b:1;s:18:"read_private_pages";b:1;}}s:6:"author";a:2:{s:4:"name";s:6:"Author";s:12:"capabilities";a:10:{s:12:"upload_files";b:1;s:10:"edit_posts";b:1;s:20:"edit_published_posts";b:1;s:13:"publish_posts";b:1;s:4:"read";b:1;s:7:"level_2";b:1;s:7:"level_1";b:1;s:7:"level_0";b:1;s:12:"delete_posts";b:1;s:22:"delete_published_posts";b:1;}}s:11:"contributor";a:2:{s:4:"name";s:11:"Contributor";s:12:"capabilities";a:5:{s:10:"edit_posts";b:1;s:4:"read";b:1;s:7:"level_1";b:1;s:7:"level_0";b:1;s:12:"delete_posts";b:1;}}s:10:"subscriber";a:2:{s:4:"name";s:10:"Subscriber";s:12:"capabilities";a:2:{s:4:"read";b:1;s:7:"level_0";b:1;}}}

Или воспользоваться одним из плагинов:
http://wordpress.org/extend/plugins/capsman/
http://wordpress.org/extend/plugins/user-role-editor/

1. Попробуйте вариант с phpMyAdmin.
2. Также стоит выполнить пункты 4—6.