Imagify – Optimize Images & Convert WebP & AVIF | Compress Images Easily


The Best Image Optimization Plugin For WordPress

Imagify is the most advanced image optimization plugin to help you resize and compress images. You can now use its power directly in WordPress to optimise images and reduce the weight of the photos you want to add to your site – all in just one click and without sacrificing their quality.

Imagify is the best WordPress image optimizer. The plugin lets you optimize images in one go with its asynchronous bulk optimization option. You can resize your images on the fly – they will be automatically optimized at the best compression level. If needed, you can always restore your images to their original versions.

On top of optimizing images, you’ll choose the best WebP plugin and AVIF plugin for WordPress. Imagify also converts your images to WebP and AVIF, the next-gen formats for lighter images that will speed up your WordPress site, improve user experience, and even SEO. Convert WebP and convert AVIF will make a difference in image optimization, you’ll see that from yourself.

Lastly, it’s easy to use the best image compression plugin for better site performance. Speed up your WordPress site and improve Core Web Vitals thanks to Imagify’s state-of-the-art image optimization process.

Our video explains why Imagify is the easiest image optimization plugin and shows how it makes your website faster thanks to lighter images.

Resize and Compress Images Without Losing Quality

Imagify is a great image compressor and the ultimate solution to optimise images. You are able to resize and compress images from the most common image formats as well as PDF format. In case you have many images to optimize, you can also resize images in bulk thanks to our async bulk optimization option. In just one click, you will be able to compress multiple images super easily. Imagify compresses all your images in the background, so you can leave the page and not worry about anything.

Many of your high-quality images may be in sizes that are much too large. To reduce image size and compress large images, Imagify has a setting that allows you to choose a maximum width for all of your images, and if you upload images that are larger than that size, it will resize large images for you during optimization. Imagify will resize images proportionally without cropping them.

With such a great image optimizer like Imagify, you’ll get your images automatically optimized at the best compression level and quality – thanks to the Smart Compression Mode.

When using our image compression tool, Imagify, you will enjoy smaller file sizes and faster loading times. But the best part is that you will optimise images and reduce their weight without losing quality: why should you have to choose between beauty and speed? If you want to compress images, it’s now easier than ever with Imagify!

Convert Images to the WebP and AVIF Formats

Thanks to Imagify, you can take a step further in your image optimization process. You can also convert all your images to next-gen image formats such as WebP and AVIF. WebP format, as well as the AVIF format, offers superior image compression and quality and is a way to optimise images and speed up their loading times on websites. To convert images to next-gen format, using the Imagify plugin will save you a precious amount of time.

With Imagify, WebP compression and conversion are indeed super easy. Wondering how the convert WebP option works? Imagify will automatically enable WebP and convert your images to WebP. You can also easily convert WebP images to AVIF.

If the «Create Next-gen formats versions» option is enabled, the AVIF version of optimized images will be created automatically. Simple as that! Thanks to the best WebP and AVIF plugin for WordPress, you’ll be able to take advantage of the automatic convert WebP feature in no time, plus you’ll always have the convert AVIF option.

Imagify can also display the AVIF images directly on your front-end. But because some browser versions don’t support AVIF yet, Imagify lets you have both optimized versions of the original format images and the WebP versions ready. Imagify will serve the AVIF version if a visitor’s browser supports it and the WebP format if not (if you have previously converted the images to WebP).

WebP is definitively an excellent replacement for jpeg, png, and gif images, and the same goes for AVIF, which improves your image performance even further. Imagify offers WebP conversion for all image formats: you can convert gif to webP, jpeg to WebP, and even png to WebP. You can also benefit from AVIF conversion and convert gif to AVIF, jpg and jpeg to AVIF, ng to AVIF, and even WebP to AVIF!
Whatever your favorite image format, let Imagify optimise your images!

Optimise Images to Make Your Site Faster and Improve Core Web Vitals

Did you know that image optimization and web performance go hand in hand? In fact, when it comes to web page speed, one of the first things you should do is optimize your images. Large and heavy image sizes will indeed slow down your website and provide a bad user experience to your visitors – and that’s why you should compress images. On the contrary, when you optimise images and improve image loading speed, you should see a direct improvement in your website speed and performance. With Imagify, it’s time to say goodbye to images taking too long to load.

Images are one of the largest influencing factors in the Core Web Vitals. Image compression will ensure your images load faster and improve your overall website performance, including your Core Web Vitals metrics. If you’re looking to improve user experience and speed up your WordPress site, images are a good place to start.

Even Google tells you to take care of your images! If you have ever run a performance audit on PageSpeed Insights, you might have seen the “serve images in next-gen formats” opportunity popping up. Another PageSpeed Insights recommendation related to images is to “efficiently encode images”. When you use Imagify, you will be able to address both recommendations and fix your images for a faster website.

What Do Our Users Think Of Imagify?

Here’s what our users have to say about us after optimizing their images with Imagify:

«Images and other media are the largest parts on your web pages (most likely). Therefore don’t forget to optimise images for the web before adding to your site. For WordPress there are many optimisation plugins available. My favourite is Imagify» — Mark Wilkinson

”To give your images a slimming treatment, without altering them aesthetically, there is a great plugin on WordPress: Imagify. Simple, efficient and functional, it’s really worth a look.”— WP Marmite

«Imagify — потрясающий инструмент, мощный и простой в использовании. Он быстр и превосходит другие известные плагины/программы. Потрясающе!» — Simon Harper

«Если вы хотите максимально «сжать» изображения и ускорить свой сайт на высшем профессиональном уровне … Imagify» — Ivica Delic

«Несомненно Imagify — лучший плагин WordPress для сжатия изображений на вашем сайте! Обязательно попробуйте» — Eric Walter

Imagify бесплатен?

You can optimize for free 20MB of images (that’s about 200 images) every month. You can also convert to the next-gen WebP format for free.

Need to compress more images? Have a look at our plans:

Want Image Optimization Tips?

If you want to know more about using WebP images on WordPress, improving your PageSpeed score with Imagify, or compressing multiple images online, take a look at our blog:

It’s packed with advice on image compression and so much more!

*How to Convert Images to WebP on WordPress with Imagify

*How to Optimize Images on WordPress for Performance and SEO

*How to Reduce Image Size Without Losing Quality (and Save Space)

*How to Resize and Compress Multiple Images Online (Easy Methods)

*How to Make Photos Load Faster on WordPress: 6 Key Tactics

*How to Optimize Images for Page Speed (and Google)

Who Are We?

We are WP Media, the company behind WP Rocket, the best caching plugin for WordPress.

Наша миссия — улучшать Интернет, мы делаем его быстрее с помощью WP Rocket и легче с помощью Imagify.

Get In Touch!

Связанные плагины

  • WP Rocket: Лучший плагин для кеширования для ускорения вашего сайта WordPress.
  • Отложенная загрузка: лучший скрипт отложенной загрузки для уменьшения количества HTTP-запросов и ускорения загрузки веб-сайта.

Лицензия: GPLv2 или выше
URI-адрес лицензии:


  • Массовая оптимизация

  • Страница настроек

  • Страница библиотеки медиафайлов

  • Страница библиотеки других медиафайлов


Установка через панель управления WordPress

  1. Перейдите в панель управления WordPress в раздел Плагины и нажмите кнопку Добавить новый
  2. Найдите Imagify (используя форму поиска)
  3. Нажмите кнопку Установить, а затем нажмите кнопку Активировать
  4. Необязательно: найдите страницу настроек в разделе Настройки > Imagify

Метод FTP

  1. Загрузите папку imagify в каталог /wp-content/plugins/
  2. Активируйте плагин используя меню ‘Плагины’ в WordPress
  3. Необязательно: найдите страницу настроек в разделе Настройки > Imagify

Часто задаваемые вопросы

How can I measure the impact of Imagify on speed score?

You can use GTMetrix and Google PageSpeed Insights to check the relevant suggestions. It is recommended to test the following metrics before and after the image optimization:

  • Total Page Size (GTMetrix)
  • Optimize images (GTMetrix)
  • Serve images in next-gen formats (PageSpeed Insights)
  • Efficiently encode images (PageSpeed Insights)

What makes Imagify better than other image optimizer tools?

Imagify is an extremely powerful image optimizer: our advanced compressing algorithm will compress images, reduce their weight without sacrificing their quality.

Imagify is also super easy to use. Thanks to its intuitive design, you can easily get familiar with the interface and services without thinking about it.

And our dedicated customer support will help you fix any issue with your image optimizing process. Support is available via contact form, either on our website, or directly on your Imagify plugin settings page.

How many websites can I optimize with Imagify?

You can use Imagify on as many websites as you wish. Your image optimization quota to compress images will be shared evenly across all of the websites.

If you need more control over how your Imagify subscription is used, you should create sub-accounts to allocate a quota for each.

How does the WebP feature work on non-supported browsers?

Imagify will deliver images in the original format for browsers that don’t support the next-gen WebP format automatically, so there is nothing further to be done.

Is Imagify compatible with NextGEN?

Yes, Imagify is fully compatible with NextGEN Gallery, the most popular photo gallery plugin for WordPress. All Imagify optimization features related to NextGEN Gallery images are located and usable within the NextGEN Gallery menus and pages. So when you add images to your NextGEN galleries, you’ll be able to optimize them as well.

Какие форматы можно оптимизировать?

Imagify can optimize JPG, PNG, WebP, PDF files and GIFs (whether animated or not).

When you optimize JPG, PNG, and GIF files, Imagify will also create WebP versions of your original images and all your thumbnail sizes (if you have this option enabled).

How should I know which image compression level is best for me?

Don’t worry! Imagify comes with the Smart Compression Mode. It means that your images will be automatically optimized for the best possible compression ratio and quality. There’s nothing else to do – just enjoy your lighter and faster images.

Как работает процесс оптимизации?

The image optimization process is performed on our servers. Once done, Imagify returns the optimized image to your server. We do not edit images’ titles or any other information, so there is nothing further to be done on your end than to compress images. Your original images will be moved to a dedicated backup folder (just make sure to keep the Backup option active in Imagify settings).

Как долго изображения хранятся в Imagify?

Once your images have been optimized via the WP plugin, the compressed images stay on your end forever (even if you delete the Imagify account).

During the optimization process, compressed images sent via the API or WordPress plugin are stored for one hour on our server (they are already sent back to your site and stay there safely).

Using the online application, compressed images are stored for 24 hours (with a free account) and for unlimited time if you have a paid subscription.

Могу ли я восстановить изображения после сжатия?

Да, если в настройках Imagify активна опция «Резервное копирование» (она активна по умолчанию при активации плагина WP).

Если я удалю Imagify, мои изображения останутся сжатыми?

Да, ваши изображения останутся сжатыми даже после удаления Imagify (и даже после удаления вашей учетной записи Imagify).

Если я использую Imagify, нужно ли мне продолжать оптимизацию и изменение размера моих изображений с помощью Photoshop?

Do not waste your time resizing and optimizing your images in Photoshop. Imagify takes care of everything to compress your images!

Данные EXIF ​​изображений удаляются?

EXIF data is not removed.

Я использовал Kraken, Optimus, EWWW или WP Smush, будет ли Imagify оптимизировать мои изображения?

Да. В большинстве случаев Imagify все равно сможет оптимизировать ваши изображения, даже если вы уже сжали их с помощью другого инструмента.

Будут ли удалены исходные изображения?

No. Imagify automatically replaces the original images with an optimized image. The backup option allows you to keep the original images and restore them with one click.

Можно ли повторно оптимизировать изображения с другим уровнем?

Yes. By activating the backup option in the plugin, you can re-optimize each image to lossless compression with a single click.

Что происходит, когда плагин отключен?

Когда плагин отключен, ваши существующие изображения остаются оптимизированными. Резервные копии исходных изображений по-прежнему доступны, если вы включили опцию резервного копирования изображений.

На каких хостах можно использовать плагин?

Плагин можно использовать на всех хостах, включая хостинги с администрированием, таких как WP Engine.

Совместим ли Imagify с режимом мультисайт?

Да, Imagify на 100% совместим с режимом мультисайт.

Можем ли мы использовать Imagify на

It is possible to use the Imagify plugin on if you have a Business account.

Вы предлагаете поддержку?

Yes, the Imagify team offers full email support for image optimization questions. You can contact us via

Когда доступна поддержка?

В настоящее время наша служба поддержки доступна с понедельника по пятницу с 8:00 до 18:00 по центрально европейскому времени. Мы отвечаем на каждое электронное письмо, поэтому вы можете ожидать ответа в течение максимум 24 часов (кроме выходных).

Регистрация бесплатна?

Yes, and no credit card is required.

Вы предлагаете пробную версию?

No. However, you get 20MB of quota per month for free to optimize your images (around 200 images).

Where do I report security bugs found in this plugin?

You can report any security bugs found in the source code of the site-reviews plugin through the Patchstack Vulnerability Disclosure Program. The Patchstack team will assist you with verification, CVE assignment and take care of notifying the developers of this plugin.


09.05.2024 1 ответ
I have tried the free version and as I was frustrated after trying few plugins, I decided to buy it and see how it goes. IT takes some time to get through your media folder but once it’s done it’s done.
06.05.2024 1 ответ
You get a free 200 credits that terminate in the middle of optimization. Then you are asked to choose a paid package and after paying still end up with an error.Not nice 🙁
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Журнал изменений


  • Enhancement: Allow to choose which Next-Gen images should be generated in UI
  • Enhancement: Guard against image size that’s not a string
  • Enhancement: Guard against file type that doesn’t match existing mime type
  • Bugfix: Fix a fatal error related to “WP_List_Table”


  • Enhancement: Prevent updating .htaccess when switching between AVIF and WEBP generation features
  • Enhancement: Display the smallest size of the image in the Media Library image details section
  • Enhancement: Correctly delete all Next-Gen versions when restoring the Original Image
  • Enhancement: Bump minimum version to PHP7.3
  • Bugfix: Fix the problem with progress bar when disabling AVIF generation
  • Bugfix: Fix a bug when number of images in the Bulk Optimization section was not correct
  • Bugfix: Fix the original/optimized image comparision bug
  • 3rd-party compatibility: Update compatibility with Next-Gen Gallery to match AVIF images
  • 3rd-party compatibility: Update compatibility with AMP, Regenerate Thumbnails and WooCommerce to work correctly with AVIF images

  • Bugfix: Preserve «Display images in webp format» configuration when updating.


  • New Feature: Introduce AVIF generation feature

Full changelog