Yoast SEO

Описание

Yoast SEO — плагин № 1 для SEO в WordPress

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

DON’T LET YOUR COMPETITORS WIN

Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • Шаблоны заголовков и описаний для сохранения единого стиля сниппетов в поисковой выдаче.
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • Самые передовые функции XML-карты сайта одним нажатием кнопки.
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.
  • [Премиум] поддержка для пользователей Yoast SEO Premium.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • Анализ читабельности: убедитесь, что вы пишите легкий для восприятия, вовлекающий текст как для посетителей, так и для поисковых машин.
  • Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Премиум] Инструменты анализа показывают основное содержание вашего текста, чтобы вы могли убедиться в его соответствии ключевым фразам.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Премиум] Автоматические предложения по внутренним ссылкам: при написании статьи получайте подсказки о записях, на которые можно сослаться.

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
  • [Премиум] Предпросмотр перед публикацией в социальных сетях, чтобы вы могли посмотреть, как запись будет выглядеть в Facebook или Twitter.
  • [Премиум] Менеджер перенаправлений поддерживает сайт в актуальном состоянии, перенаправляя удалённые страницы и изменённые адреса.

Премиум-поддержка

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Знаете ли вы, что Yoast SEO Premium также имеет ряд дополнительных функций:

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

Yoast SEO Premium plugin оправдает ваши инвестиции!

Our addons to further improve your WordPress SEO

Также обратите внимание на другие продукты от Yoast:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what you video is about, thus increasing your chances to rank in video results.
  • Yoast News SEO for websites that are in Google News and what to optimize all news articles for the best indexation and ranking.
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

Сообщения об ошибках

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

Читайте также

For more info on search engine optimization and WordPress SEO in specific, check out the following:

Скриншоты

  • Основной мета-бокс плагина Yoast SEO. Вы увидите его при редактировании записей, страниц и пользовательских типов записей.
  • Пример функциональности анализа SEO.
  • Пример функции анализа читаемости.
  • Обзор проблем SEO сайта и возможных улучшений.
  • Контроль над функциями, которые вы хотите использовать.
  • Простой импорт SEO-данных из других SEO-плагинов, таких как All In One SEO pack, HeadSpace2 SEO и wpSEO.de.

Установка

Начало работы с Yoast SEO состоит всего из двух этапов: установка и настройка плагина.Yoast SEO разработан для работы с определенными потребностями вашего сайта, поэтому не забудьте пройти мастер настройки Yoast SEO, как описано в шаге «после активации»!

УСТАНОВКА YOAST SEO ИЗ WORDPRESS

  1. Перейдите на страницу плагинов в своей панели управления и выберите «Добавить новый»;
  2. Введите в поиске «Yoast SEO»
  3. Активируйте Yoast SEO на странице плагинов.
  4. См. раздел «После активации».

УСТАНОВКА YOAST SEO ВРУЧНУЮ

  1. Загрузите папку ‘wordpress-seo’ в каталог /wp-content/plugins/;
  2. Активируйте плагин Yoast SEO через меню «Плагины» в WordPress
  3. См. раздел «После активации».

ПОСЛЕ АКТИВАЦИИ

  1. Вы увидите уведомление о старте мастера настройки Yoast SEO.
  2. Используйте мастер настройки, чтобы настроить плагин для вашего сайта.
  3. Готово!

Часто задаваемые вопросы

Как работают XML Sitemaps в плагине Yoast SEO?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Как мне добавить свой сайт в Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
1. Click ‘Add a property’ under the search drop-down.
1. Enter your website URL in the box and click ‘Continue’.
1. Click the arrow next to ‘HTML tag’ to expand the option.
1. Copy the meta tag.
1. Log in to your WordPress website.
1. Click on ‘SEO’ in the dashboard.
1. Click on ‘General’.
1. Click on the ‘Webmaster Tools’ tab.
1. Paste the code in the Google field and click ‘Save Changes’.
1. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our knowledge base.

Как мне установить хлебные крошки Yoast SEO?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the [breadcrumbs]https://yoa.st/3qw) function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

`

<?php
*if* ( function_exists(‘yoast_breadcrumb’) ) {
yoast_breadcrumb( ‘

’,’

’ );
}
?>
`

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.phpat the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

Как установить noindex для URL?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google показывает неправильное описание, как мне это исправить?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Possible causes could be:
1. wrong description in code
2. Google cache is outdated
3. Search term manipulation
4. Google ignored the meta description

Вы можете прочитать здесь больше о том, как решить проблему с неправильным описанием.

Как часто обновляется Yoast SEO?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks!

Как мне получить поддержку?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out or knowledge base at kb.yoast.com.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium isn’t in its name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

Узнайте больше о том, как получить поддержку

У меня вопрос, которого нет в списке

Ваш вопрос, скорее всего, имеет ответ в нашей базе знаний: kb.yoast.com.

Отзывы

19.01.2020
It's streamlined my project. Easy to use, absolutely fantastic plugin. My only criticism is that it can be a bit spammy - but it's worth it!
18.01.2020
Utilisant WP et Yoast sur plusieurs sites, il est devenu un incontournable de l'optimisation des pages. J'aime aussi beaucoup l'utiliser avec Gutemberg pour les données structurées des FAQ et Howto
Посмотреть все 27 057 отзывов

Участники и разработчики

«Yoast SEO» — проект с открытым исходным кодом. В развитие плагина внесли свой вклад следующие участники:

Участники

«Yoast SEO» переведён на 41 язык. Благодарим переводчиков за их работу.

Перевести «Yoast SEO» на ваш язык.

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Журнал изменений

12.9.1

Release Date: January 21st, 2020

Исправления ошибок:

  • Fixes a bug where a notification would be shown that Gutenberg was outdated when the latest version of Gutenberg was already installed.

12.9

Release Date: January 21st, 2020

Today, we’re releasing Yoast SEO 12.9. In this release, you’ll find a number of bug fixes and enhancements. Among other things, you’ll find a renamed snippet preview with clearer settings. Find out what else is new in our 12.9 release post!

Разное:

  • Renames the ‘Snippet preview’ to ‘Google preview’.
  • Replaces the Google preview mode switcher toggle with radio buttons.

12.8.1

Release Date: January 15th, 2020

Исправления ошибок:

  • Fixes a bug where the Yoast SEO metabox would not be shown on custom post types and taxonomies when the settings of our plugin were never saved before.
  • Fixes a bug where the default titles for custom post types and taxonomies were not shown in the Search Appearance settings when the settings of our plugin were never saved before.

12.8

Дата выпуска: 7 января 2020

Welcome to another year of helping you achieve your goals with your site! Today, it’s time for the first in a long line of releases planned for 2020: Yoast SEO 12.8. In this release, you’ll find a number of bug fixes and performance enhancements. Find out more about this release in our 12.8 release post!

Исправления ошибок:

  • Fixes a bug where clicking the notification center buttons would result in an incorrect icon and a misplaced focus style for the dismiss and restore buttons.
  • Fixes a bug where create and update actions would be done twice on multisite environments in combination with MultilingualPress.
  • Fixes a bug where an empty page title would cause the breadcrumbs schema to set a wrong url.
  • Fixes a bug where author archives for authors without post would show up in the search results, even though the «Show archives for authors without posts in search results?» option was enabled.
  • Fixes a bug where the styling was missing from admin error notices in WordPress 5.3.
  • Fixes a bug where the results of the images alt attribute SEO assessment in the Classic Editor were incorrect when the image did not have an alt attribute but did have a title attribute.

Улучшения:

  • Optimizes the options retrieval processes. Props to Alex Bouma for his testing and suggestions.
  • Adds the possibility to declare an identifier when integrating with the Schema output.

Разное:

  • Fixes the documentation in the Schema HowTo file. Props to timvaniersel.
  • Fixes the documentation in the Breadcrumbs file. Props to alfiosalanitri.
  • Moves the paginated comments notice from the dashboard to WordPress’ Site Health screen.

Earlier versions

Для списка изменений более ранних версий, пожалуйста, обратитесь к списку на yoast.com.