Yoast SEO

Описание

Улучшите SEO вашего WordPress: поработайте над качеством контента и получите полностью оптимизированный WordPress-сайт с помощью плагина Yoast SEO.

YOAST SEO: SEO-ПЛАГИН WORDPRESS #1

Since 2008, Yoast SEO has helped millions of websites worldwide to rank higher in search engines.

Поскольку миссия Yoast — SEO для всех, пользователи плагина варьируются от пекарни за углом до некоторых популярнейших сайтов на планете.

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

HANDING YOU THE COMPETITIVE EDGE

SEO is the most consistent and cost-effective website traffic source, but it can be a challenging and complex maze. Whether you’re just starting out, or an advanced user you don’t have to do this alone. We’re here to help!

You haven’t time to learn and keep up with SEO best practices? You aren’t alone. Keeping Yoast SEO up-to-date with the latest version means you automatically receive all of the ‘under the hood’ updates to schema markup and technical SEO fundamentals. We also guide you through optimizing your on-site content with our signature traffic lights approach.

Empower search engines to fully understand your website using our Schema.org structured data integration.

Yoast SEO offers comprehensive analysis tools that help elevate your content’s SEO and readability. Get powerful insights and actionable recommendations to craft helpful content that resonates with readers and search engines.

Premium Yoast AI features Get suggestions for your titles and descriptions at the click of a button. The Yoast AI features save you time and optimize for higher click-through-rates.

• Yoast AI Generate enables users to generate meta descriptions and titles for your pages, blog posts and social posts. Great! Even better, when you also have Yoast WooCommerce SEO, you can recieve suggestions for product SEO titles and descriptions too! The best part, if you don’t like the 5 suggestions, you can generate five more at a click.
• Yoast AI Optimize helps you optimize existing content for search engines. Optimize three of the assessments in the Yoast SEO Analysis; Keyphrase in introduction, Keyphrase distribution and Keyphrase density, with easy dismiss or apply options.

БЫСТРАЯ И ПРОСТАЯ НАСТРОЙКА ДЛЯ НАЧАЛА РАБОТЫ

Setting up Yoast SEO is smooth, hassle-free, and doesn’t require any advanced knowledge! Our step-by-step configuration walks you through the essentials, helping you get up and running quickly.

You’ll be prompted to fill in details about your site during the setup. This enables Yoast SEO to translate all this information into structured data, which helps search engines better understand your content and website!

Are you already using another SEO plugin? Transitioning from other plugins to Yoast SEO is a breeze. We’ve designed it to be seamless, ensuring you don’t lose critical data.

Our export and import option makes it a breeze to take the SEO settings from one Yoast SEO-optimized website to another.

ЗАБОТА О ВАШИХ ТЕХНИЧЕСКИХ ПОТРЕБНОСТЯХ SEO

Although technical optimization is a big part of SEO, it’s not easy. We understand that only some people who work on SEO are experts or have the time to dive into the technical aspects of a website. That’s why Yoast SEO handles much of the technical optimization, freeing up your time to work on other parts of your website, like writing helpful content.

• Get automated technical SEO improvements, like optimized meta tags, right out of the box.

• Add canonical URLs to tell search engines which content they should show when you have pages with similar content.

• Get advanced XML sitemaps, making it effortless for search engines to understand your site structure and index your web pages effectively.

• Get best-in-class Schema.org structured data integration, significantly increasing your chances of getting visually rich search results that attract more users.

• Take complete control over your site’s breadcrumbs, allowing visitors and search engines to navigate your website seamlessly.

• Significantly improves your website’s loading times, courtesy of our innovative data management techniques tailored for WordPress.

• [Advanced] Yoast SEO comes with crawl settings that optimize how search engines crawl your site and reduce its carbon footprint. This lowers your site’s environmental impact and contributes to a sustainable web.

НАПИШИТЕ ПОТРЯСАЮЩИЙ КОНТЕНТ, КОТОРЫЙ ПОЛЮБЯТ ПОЛЬЗОВАТЕЛИ И ПОИСКОВЫЕ СИСТЕМЫ

Unlock the full potential of your content with Yoast SEO’s state-of-the-art content analysis. Crafting compelling content becomes easier with features designed to help you increase your website’s performance.

• Leverage detailed SEO analysis that guides you toward creating SEO-friendly content, allowing you to target the right keywords and boost your visibility in search results.

• Drive engagement and enhance readability with the integrated readability analysis. Ensure your content is clear, concise, and effortlessly readable by humans and search engines alike.

• Preview your content as it appears in SERPs, even on mobile devices. This helps you to fine-tune your meta titles and descriptions to maximize click-through rates.

• Enable your HowTo content to be displayed in search results by using the innovative Schema structured data blocks for the WordPress block editor

• A dedicated breadcrumbs block ensures your users always know their location within your website.

• Embrace inclusivity in your content creation process with the inclusive language analysis. This optional feature analyzes your text and provides suggestions to make your content more considerate of different audiences. By using inclusive language, you’ll ensure your content resonates with diverse groups of people.

• Keyword research within the plugin with the Semrush integration. Find out what related keywords people are searching for, so you can optimize your content to reach more audiences.

• Track your rankings in Yoast SEO with the Wincher integration. Yoast SEO and Wincher show how your content and keywords rank in Google.

• Are you using Elementor to build your website? No worries because Yoast SEO integrates with Elementor. Take advantage of all Yoast SEO’s benefits within your favorite website builder!

• Advanced AI features in Yoast SEO Premium, write titles and meta descriptions at a click of a button and receive suggested edits to your content to take it over the ‘SEO’ finish line.

СОДЕРЖИТЕ СВОЙ САЙТ В ИДЕАЛЬНОЙ ФОРМЕ

Whether you are an entrepreneur, blogger or content creator, a developer or a business owner, Yoast SEO helps you keep your website in perfect shape by:

• Fine-tuning the engine of your website, so you can work on creating great content! With Yoast SEO, technical optimization becomes effortless, allowing you to prioritize what truly matters.

• Structure your website’s content easily using Yoast SEO’s cornerstone content features, enabling search engines to understand and index your most important pages effectively.

• Translate valuable content into structured data, allowing search engines to fully comprehend your website’s meaning and context.

• Yoast SEO includes a powerful front-end SEO inspector that lets you preview and fine-tune the SEO settings directly on your front end. With this intuitive tool, you can easily optimize elements such as meta titles, meta descriptions, URL slugs, robots meta tags, and structured data by seeing their appearance in real-time.

Helping you manage your team: with our SEO roles, you can give colleagues access to specific sections of the Yoast SEO plugin.

• Yoast SEO has a regular 2-week update cycle, ensuring you always stay up-to-date with the latest development and updates from search engines.

МОЩНАЯ ИНТЕГРАЦИЯ С ДРУГИМИ ИНСТРУМЕНТАМИ

Yoast SEO легко интегрируется с различными темами, плагинами и инструментами, чтобы улучшить взаимодействие с пользователем и улучшить рабочий процесс WordPress SEO.

• Utilize the full potential of the Advanced Custom Fields plugin when combined with the ACF Content Analysis for Yoast SEO plugin, and reap the benefits of Yoast SEO’s powerful analysis.

• Легко интегрируйте Yoast SEO с конструктором веб-сайтов Elementor, что позволит вам эффективно оптимизировать ваши потрясающие дизайны.

• Повысьте качество поиска по сайту с помощью интеграции Algolia, чтобы пользователи могли легко находить нужный им контент.

• Combine Yoast SEO with Semrush, a leading online marketing tool. Access comprehensive keyword data directly within Yoast SEO, empowering you to supercharge your SEO strategy with data-driven insights.

• Connect your Yoast SEO plugin with Wincher, a powerful SEO tracking tool. Monitor your keyword rankings, and track your website’s visibility in search results.

ДОВЕРЯЙТЕ ЭКСПЕРТАМ

В компании Yoast работают опытные разработчики, тестировщики, архитекторы программного обеспечения и SEO-консультанты. Они постоянно работают над тем, чтобы оставаться на переднем крае WordPress SEO и улучшать плагин с каждым выпуском.

WE ARE THERE FOR THE LONG RUN

We’re here to help you succeed with your SEO goals because empowering our users is at the core of our philosophy!

If you’re looking for a structured learning path, our Yoast SEO academy offers free and paid online courses. Any of our paid plans provides access to all the courses at no extra charge. We also have a treasure trove of information in our SEO blog, regular newsletter and webinars to keep you up-to-date with all the latest industry news.

THE PREMIUM ADVANTAGE

Вы не только получите много дополнительных преимуществ, перейдя на Yoast SEO Premium, но также получите персональную поддержку 24/7, которая избавит вас от волнений.

• Unlock our AI features; Yoast AI Optimize and Yoast AI Generate. Perfect for marketing professionals, freelance writers, and content strategists, Yoast AI features enable customers of all technical levels to apply SEO best practice to their content at the click of a button.

• Optimize for up to five keyword synonyms by adding variants. Add up to four related synonyms of your keyword to expand your possibilities. You get the full SEO analysis for each.

• Оптимизирует ваши статьи для различных словоформ, вариантов единственного и множественного числа, различных форм глаголов, синонимов и связанных ключевых фраз благодаря технологии семантического понимания в Yoast SEO Premium.

• Seamlessly handle URL changes or page deletions with our redirect manager. Automatically create redirects to prevent «404: page not found» errors and retain valuable traffic and backlinks.

• Get internal linking suggestions in real-time. The WordPress SEO plugin enhances your article’s depth and authority by recommending related posts to link to.

• Gain precise control over your page’s appearance on social networks like Facebook and X with social media previews. Customize your social presence and entice users to engage with your content effectively.

• Упростите свои рабочие процессы SEO и получите рекомендации по работе над трудоемкими задачами SEO, такими как поиск несвязанного контента, с помощью тренировок Yoast SEO.

• Get actionable feedback on using inclusive vocabulary to enhance your writing and make it accessible to a broader audience. (Note: This feature is currently available in English and beta.)

• Воспользуйтесь преимуществами интеграции IndexNow, которая мгновенно пингует поисковые системы, такие как Microsoft Bing, каждый раз, когда вы публикуете или обновляете контент, чтобы обеспечить своевременную индексацию.

• Easily create optimized SEO titles and meta descriptions at the touch of a button, thanks to generative AI. Crafting optimized and engaging SEO titles and meta descriptions has never been faster and easier.

• Avoid your content being used to train AI bots: Effortlessly safeguard your intellectual property, uphold data privacy, and maintain control over content by blocking AI bots from scraping it. These AI web crawlers include OpenAI’s GPTBot, Common Crawl’s CCBot and Google-Extended, used to train Google Gemini.

РАСШИРИТЕ SEO СВОЕГО WORDPRESS

Поднимите свой WordPress SEO на новый уровень с помощью этих мощных надстроек Yoast SEO:

• Yoast Local SEO: Optimize your website for a local audience, drive foot traffic to your stores, and establish a strong presence in local SERPs.

• Yoast Video SEO: Improves the performance of videos and ensures that Google fully understands its content. This helps you rank your videos higher in video search results.

• Yoast News SEO: повысьте свою видимость и эффективность в Новостях Google, что позволит вашему новостному веб-сайту охватить более широкую аудиторию.

• Yoast WooCommerce SEO: Enhance your ecommerce store’s discoverability with extra tools designed specifically for online stores, helping you drive more targeted traffic and dominate the search results for your products. It has generative AI tools to help you write great titles and meta descriptions for your products! Also, use WooCommerce SEO to easily import and export global identifiers like GTIN8, UPC, and ISBN for your products.

ОТЧЕТЫ ОБ ОШИБКАХ

Find a bug in Yoast SEO? We welcome your bug reports! Please report bugs in the WordPress SEO repository on GitHub. Note that GitHub is not a support forum but an efficient platform for addressing and resolving issues efficiently.

ЕСТЬ БОЛЬШЕ, ЧТОБЫ УЗНАТЬ О SEO

For a comprehensive resource on search engine optimization and Yoast SEO, please explore our website, which is rich with insights and inspiration. Seek guidance in our extensively curated help center, designed to help you provide the knowledge to optimize your website effectively.

Take your SEO skills to new heights with «WordPress SEO — The Definitive Guide» by Yoast — a must-read for WordPress SEO enthusiasts. Discover more exceptional plugins and solutions by Team Yoast, tailored to enhance your digital presence and achieve unparalleled success.