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Yoast SEO

Автор: Team Yoast

Описание

Yoast SEO — плагин №1 из других SEO плагинов WordPress

Need some help with your search engine optimization? Need an SEO plugin that helps you reach for the stars? Yoast SEO is the original WordPress SEO plugin since 2008. It is the favorite tool of millions of users, ranging from the bakery around the corner to some of the most popular sites on the planet. With Yoast SEO, you get a solid toolset that helps you aim for that number one spot in the search results. Yoast: SEO for everyone.

Yoast SEO does everything in its power to please both visitors and search engine spiders. How? Below you’ll find a small sampling of the powers of Yoast SEO:

Taking care of your WordPress SEO

  • The most advanced XML Sitemaps functionality at the push of a button.
  • Full control over site breadcrumbs: add a piece of code and you’re good to go.
  • Set canonical URLs to avoid duplicate content. Never have to worry about Google penalties again.
  • Title and meta description templating for better branding and consistent snippets in the search results.
  • [Premium] Expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
  • [Premium] Need help? Yoast SEO Premium users get 1 year free access to our awesome support team.

Note: some features are Premium. Which means you need Yoast SEO Premium to unlock those features. You can get Yoast SEO Premium here!

Напишите лучший контент с помощью Yoast SEO

  • Content & SEO analysis: Invaluable tools to write SEO-friendly texts.
  • The snippet preview shows you how your post or page will look in the search results — even on mobile. Yoast SEO Premium even has social media previews!
  • [Premium] The Insights tool shows you what your text focuses on so you can keep your article in line with your keyphrases.
  • [Premium] Synonyms & related keyphrases: Optimize your article for synonyms and related keyphrases.
  • [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to.

Keep your site in perfect shape

  • Yoast SEO tunes the engine of your site so you can work on creating great content.
  • Our cornerstone content and internal linking features help you optimize your site structure in a breeze.
  • Integrates with Google Search Console: See how your site performs in the search engines and fix crawl errors.
  • Manage SEO roles: Give your colleagues access to specific sections of the Yoast SEO plugin.
  • Bulk editor: Make large-scale edits to your site.
  • [Premium] Social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [Premium] Redirect manager: It keeps your site healthy by easily redirecting errors from Google Search Console, deleted pages and changed URLs.

Премиум поддержка

The Yoast team does not always provide active support for the Yoast SEO plugin on the WordPress.org forums, as we prioritize our email support. One-on-one email support is available to people who bought Yoast SEO Premium only.

Note that the Yoast SEO Premium also has several extra features too, including the option to have synonyms and related keyphrases, internal linking suggestions, cornerstone content checks and a redirect manager, so it is well worth your investment!

You should also check out the Yoast Local SEO, Yoast News SEO and Yoast Video SEO extensions to Yoast SEO. They work with the free version of Yoast SEO already, and these premium extensions of course come with support too.

Сообщения об ошибках

Bug reports for Yoast SEO are welcomed on GitHub. Please note GitHub is not a support forum, and issues that aren’t properly qualified as bugs will be closed.

Дальнейшее чтение

For more info on search engine optimization, check out the following:

= Находясь в WordPress

  1. Посетите «Плагины &»; Добавить новое’
  2. Поиск ‘Yoast SEO’
  3. Активируйте Yoast SEO на странице плагинов.
  4. Перейдите по ссылке «после активации» ниже.

Вручную

  1. Upload the wordpress-seo folder to the /wp-content/plugins/ directory
  2. Активируйте плагин Yoast SEO через меню «Плагины» в WordPress
  3. Перейдите по ссылке «после активации» ниже.

= После активации

  1. Вы должны увидеть уведомление о старте мастера настройки Yoast SEO.
  2. Использовать мастер настройки чтоб настроить плагин для вашего сайта.
  3. Выполнено!

Скриншоты

  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • Пример функциональности анализа SEO.
  • Пример функции анализа читаемости.
  • Обзор проблем SEO сайта и возможных улучшений.
  • Control over which features you want to use.
  • Простой импорт SEO-данных из других SEO-плагинов, таких как All In One SEO pack, HeadSpace2 SEO и wpSEO.de.

Часто задаваемые вопросы

Вы найдете больше ответов на ваши вопросы на нашем ресурсе kb.yoast.com.

Отзывы

Yoast is essential to every website

Yoast SEO has long been an essential to every website I and my team build for ourselves and for clients. It's in the list of plugins that comes standard with every website. Of course, everyone knows that it is a powerful SEO tool. That is, as important, easy to use by anyone who can write and publish a blog post or page. The more hidden features that others do not know about is the ability to customize Facebook Open Graph meta so that page links display nicely on the Facebook feed. Whether you want to write a catchy headline for social as the page title or need to set an image to show up in the link thumbnail - the Facebook or 'sharing' tab is something I can't live without. It will also set link meta for Twitter which shows up on the Twitter app and desktop feed for links similar to Facebook. The ability to write page titles and descriptions for search (which aren't always as pretty) and separately for social is that extra level of detail you can put into marketing that will make a big difference. I also love that Yoast provides an SEO checker to guide how well you have optimized the page with tips that you can or do not have to do. The free version is feature rich with a lot of value provided.
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Участники и разработчики

«Yoast SEO» — проект с открытым исходным кодом. В развитие плагина внесли свой вклад следующие участники:

Участники

«Yoast SEO» переведён на 37 языков. Благодарим переводчиков за их работу.

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Журнал изменений

10.0.1

Release Date: March 19th, 2019

Исправление ошибок:

  • Fixes a bug where network-wide settings were not saved on multisite environments.

10.0.0

Release Date: March 12th, 2019

Улучшения:

  • The recalibrated analysis is out of its beta phase and is now the default for the SEO analysis. Thanks for testing and giving us your valuable feedback! You are awesome! 👍
  • Adds $taxonomy to the arguments passed to the wpseo_terms filter. Props to polevaultweb.
  • Changes the screen reader text of the SEO score indicator in the menu bar and the traffic light in the snippet preview from Bad SEO score. to Needs improvement.
  • Props to Kingdutch for helping improve our open source content analysis library.

Исправление ошибок:

  • Fixes a bug where the focus keyphrase snippet variable was not correctly applied on term pages.
  • Fixes a bug where the Facebook image that was set for the WooCommerce Shop page would not be outputted as og:image. Props stodorovic.
  • Fixes a bug where the featured image set on a WooCommerce Shop page would not be outputted as Facebook OpenGraph Image or Twitter Image. Props stodorovic.
  • Fixes a bug where backslashes and consecutive double quotes would be removed from the focus keyphrase when saving a post or term.
  • Fixes a bug where backslashes would be removed from the breadcrumb title, focus keyphrase, title or meta description when saving a term.

9.7.0

Release Date: February 26th, 2019

Улучшения:

  • Replaces inch marks by smart quotes in search breadcrumbs.
  • Improves the feedback for the assessment that checks the length of cornerstone articles.
  • Improves accessibility and focus management for the How-To and FAQ structured data blocks.
  • Improves the Internal Links table headers on the post overview for better translations and accessibility.
  • Adds a description of the SEO and Readability score to the posts and taxonomies overview in mobile view.
  • Добавляет элемент метки в поле ввода кода авторизации Google Search Console в мастере настройки.

Исправление ошибок:

  • Fixes a bug where a Flesch reading ease score of exactly 90 would trigger incorrect feedback.
  • Fixes a bug where the taxonomy sitemap provider would not handle private taxonomies as expected, resulting in sitemaps not being accessible in specific situations.
  • Fixes a bug where an empty twitter description instead of the term description would be shown.
  • Fixes a bug where ‘undefined index’ warnings would be given when saving a Facebook image.
  • Fixes a bug where the Recalibration Beta could not be loaded in combination with specific server configurations.

Earlier versions

За списком изменений ранних версий, просьба обратиться по адресу https://yoa.st/yoast-seo-changelog

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