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Yoast SEO

Автор: Team Yoast

Описание

Yoast SEO — плагин № 1 для SEO в WordPress

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

DON’T LET YOUR COMPETITORS WIN

Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • Шаблоны заголовков и описаний для сохранения единого стиля сниппетов в поисковой выдаче.
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • Самые передовые функции XML-карты сайта одним нажатием кнопки.
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.
  • [Premium] support for our Yoast SEO Premium users.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  • Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Премиум] Инструменты анализа показывают основное содержание вашего текста, чтобы вы могли убедиться в его соответствии ключевым фразам.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Премиум] Автоматические предложения по внутренним ссылкам: при написании статьи получайте подсказки о записях, на которые можно сослаться.

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
  • [Премиум] Предпросмотр перед публикацией в социальных сетях, чтобы вы могли посмотреть, как запись будет выглядеть в Facebook или Twitter.
  • [Премиум] Менеджер перенаправлений поддерживает сайт в актуальном состоянии, перенаправляя удалённые страницы и изменённые адреса.

Премиум-поддержка

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Did you know that the Yoast SEO Premium also has several extra features:

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

The Yoast SEO Premium plugin is well worth your investment!

Our addons to further improve your WordPress SEO

You should also check out these other products by Yoast:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what you video is about, thus increasing your chances to rank in video results.
  • Yoast News SEO for websites that are in Google News and what to optimize all news articles for the best indexation and ranking.
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

Сообщения об ошибках

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

Дальнейшее чтение

For more info on search engine optimization and WordPress SEO in specific, check out the following:

Скриншоты

  • Основной мета-бокс плагина Yoast SEO. Вы увидите его при редактировании записей, страниц и пользовательских типов записей.
  • Пример функциональности анализа SEO.
  • Пример функции анализа читаемости.
  • Обзор проблем SEO сайта и возможных улучшений.
  • Контроль над функциями, которые вы хотите использовать.
  • Простой импорт SEO-данных из других SEO-плагинов, таких как All In One SEO pack, HeadSpace2 SEO и wpSEO.de.

Установка

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

INSTALL YOAST SEO FROM WITHIN WORDPRESS

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Введите в поиске «Yoast SEO»
  3. Активируйте Yoast SEO на странице плагинов.
  4. См. раздел «После активации».

INSTALL YOAST SEO MANUALLY

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Активируйте плагин Yoast SEO через меню «Плагины» в WordPress
  3. См. раздел «После активации».

AFTER ACTIVATION

  1. Вы увидите уведомление о старте мастера настройки Yoast SEO.
  2. Используйте мастер настройки, чтобы настроить плагин для вашего сайта.
  3. Готово!

Часто задаваемые вопросы

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
1. Click ‘Add a property’ under the search drop-down.
1. Enter your website URL in the box and click ‘Continue’.
1. Click the arrow next to ‘HTML tag’ to expand the option.
1. Copy the meta tag.
1. Log in to your WordPress website.
1. Click on ‘SEO’ in the dashboard.
1. Click on ‘General’.
1. Click on the ‘Webmaster Tools’ tab.
1. Paste the code in the Google field and click ‘Save Changes’.
1. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our knowledge base.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the [breadcrumbs]https://yoa.st/3qw) function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

`

<?php
*if* ( function_exists(‘yoast_breadcrumb’) ) {
yoast_breadcrumb( ‘

’,’

’ );
}
?>
`

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.phpat the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

How do I noindex URLS?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google shows the wrong description, how do I fix this?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Possible causes could be:
1. wrong description in code
2. Google cache is outdated
3. Search term manipulation
4. Google ignored the meta description

You can read more here on how to solve the issue with the wrong description.

How often is Yoast SEO updated?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks!

How do I get support?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out or knowledge base at kb.yoast.com.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium isn’t in its name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

Read more on how to get support

I have a different question than listed here

Your question has most likely been answered on our knowledge base: kb.yoast.com.

Отзывы

Love it

10.12.2019
Great seo tool, thanks for it! I use it on most of my sites. <3
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Журнал изменений

12.7.0

Release Date: December 10th, 2019

Yoast SEO 12.7 is out today — signalling the last release of 2019. This release is all about cleaning up and fixing bugs. Since we have a two-week release schedule, we can quickly respond to any bug we might find. Find out more about this release in our 12.7 release post!

Исправления ошибок:

  • Fixes a bug where sub-sitemaps were rendered for non-public custom post types. Props to @stodorovic.
  • Fixes a bug where nested gallery images were not included in the image count in the sitemap. Props to @stodorovic.
  • Fixes a bug where the notification center ‘dismiss’ and ‘restore’ buttons had no focus style.

Разное:

  • Improves security by adding output escaping.

12.6.2

Release Date: November 28th, 2019

Разное:

  • Removes the Black Friday banner.

12.6.1

Release Date: November 27th, 2019

Исправления ошибок:

  • Fixes a bug where a fatal error would be thrown when Yoast SEO was used in combination with another plugin or theme containing a class named Date_Helper.
  • Fixes a bug where a fatal error would be thrown when an empty string would be passed to the WPSEO_Date_Helper->format method. Props to @mpolek.

12.6.0

Release Date: November 26th, 2019

In Yoast SEO 12.6, we’re activating our new beacon for help documentation. This tool helps answer the questions you might have about using Yoast SEO. It’s easy to use and very friendly. Just hit that big purple question mark and search! Other improvements in Yoast SEO 12.6 includes a number of fixes and enhancements. Find out more in our 12.6 release post!

Улучшения:

  • Adds a description property to the schema’s WebSite node.
  • Removes the Site-wide default: None and the None options from the Meta robots advanced field in the metabox.
  • Introduced a HelpScout beacon as a replacement for the Help Center.

Исправления ошибок:

  • Fixes a PHP Warning when using an empty string in the OpenGraph frontend output. Props to @ChrisThompsonTLDR.
  • Fixes a bug where the time in the article:published_time, article:modified_time, and og:updated_time meta tag output and in the datePublished and dateModified schema output was incorrect in WordPress 5.2.

Разное:

  • Sets the minimum required WordPress version to 5.2, and the minimum PHP version to 5.6.20.
  • Adds a notification to encourage Internet Explorer 11 users to use another browser as we are no longer supporting that browser.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.

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