Yoast SEO

Описание

Yoast SEO — плагин № 1 для SEO в WordPress

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.

Поскольку миссия Yoast — SEO для всех, пользователи плагина варьируются от пекарни за углом до некоторых популярнейших сайтов на планете.

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

GET AHEAD OF THE COMPETITION

To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.

Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.

ЗАБОТА О ВАШЕМ WORDPRESS SEO

Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Advanced XML sitemaps; making it easy for Google to understand your site structure.
  • Шаблоны заголовков и мета-описаний для сохранения единого стиля сниппетов в поисковой выдаче.
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Премиум] Email-поддержка для пользователей Yoast SEO Premium.
  • [Премиум] Возможность расширять функционал Yoast SEO с помощью дополнений News SEO, Video SEO, Local SEO и WooCommerce SEO.
  • [Premium] New! Yoast SEO Premium comes with wide-ranging crawl settings that help you improve how search engines crawl your site.
  • [Premium] New! Yoast SEO Premium comes with an IndexNow integration to ping search engines like Microsoft Bing whenever you publish or update content.

ПИШИТЕ УБОЙНЫЙ КОНТЕНТ С YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Readability analysis: ensures that humans and search engines can read and understand your content.
  • Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian, Slovak and Greek.
  • A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
  • Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook. Plus: Social Appearance Templates to guarantee a consistent look.
  • [Премиум] Инструменты анализа показывают основное содержание вашего текста, чтобы вы могли убедиться в его соответствии ключевым фразам.
  • [Premium] Optimize your content for synonyms and related keyphrases.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Премиум] Автоматические предложения по внутренним ссылкам: при написании статьи получайте наводки на записях, на которые можно сослаться.
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
  • [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!
  • [Premium] New! Yoast SEO Premium comes with a new word complexity feature that gives you actionable feedback on using difficult words. This feature is in beta and English only for now.
  • [Premium] New! Yoast SEO Premium comes with a new inclusive language analysis that helps you write inclusive content. This feature is opt-in, in beta and English only for now.

СОДЕРЖИТЕ СВОЙ САЙТ В ИДЕАЛЬНОЙ ФОРМЕ

Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Премиум] Предпросмотр перед публикацией в соцсетях, позволяющий видеть, как запись будет выглядеть в Facebook или Twitter.

TRUST THE EXPERTS

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.

GET PREMIUM SUPPORT

The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.

Знаете ли вы, что Yoast SEO Premium содержит множество дополнительных функций:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Internal linking blocks to structure your site easily.
  • Internal linking suggestions while you’re writing.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!

OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO

Проверьте эти SEO расширения от Yoast:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • SEO-новости от Yoast для администраторов новостных сайтов, которые хотят улучшить видимость и производительность в Google News.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

INTEGRATIONS

Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:

BUG REPORTS

Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.

READ MORE

Want more information on search engine optimization and Yoast SEO? Have a look at:

Скриншоты

  • Основной мета-бокс плагина Yoast SEO. Вы увидите его при редактировании записей, страниц и пользовательских типов записей.
  • Пример функциональности анализа SEO.
  • Пример функции анализа читаемости.
  • Обзор проблем SEO сайта и возможных улучшений.
  • Контроль над функциями, которые вы хотите использовать.
  • Простой импорт SEO-данных из других SEO-плагинов, таких как All In One SEO pack, HeadSpace2 SEO и wpSEO.de.

Блоки

Этот плагин предоставляет 2 блока.

  • Yoast SEO
  • Yoast SEO

Установка

Начало работы с Yoast SEO состоит всего из двух этапов: установка и настройка плагина.Yoast SEO разработан для работы с определенными потребностями вашего сайта, поэтому не забудьте пройти мастер настройки Yoast SEO, как описано в шаге «после активации»!

УСТАНОВКА YOAST SEO ИЗ WORDPRESS

  1. Перейдите на страницу плагинов в своей панели управления и выберите «Добавить новый»;
  2. Введите в поиске «Yoast SEO»
  3. Активируйте Yoast SEO на странице плагинов.
  4. См. раздел «После активации».

УСТАНОВКА YOAST SEO ВРУЧНУЮ

  1. Загрузите папку ‘wordpress-seo’ в каталог /wp-content/plugins/;
  2. Активируйте плагин Yoast SEO через меню «Плагины» в WordPress
  3. См. раздел «После активации».

ПОСЛЕ АКТИВАЦИИ

  1. You should see (a notice to start) the Yoast SEO first-time configuration;
  2. Используйте мастер настройки, чтобы настроить плагин для вашего сайта.
  3. Готово!

Часто задаваемые вопросы

Как работают XML Sitemaps в плагине Yoast SEO?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Как мне добавить свой сайт в Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

Как мне установить хлебные крошки Yoast SEO?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

Как установить noindex для URL?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google показывает неправильное описание, как мне это исправить?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Возможные причины:
1. Неправильное описание в коде
2. Кеш Google устарел
3. Манипулирование поисковыми терминами
4. Google игнорировал мета описание

Вы можете прочитать здесь больше о том, как решить проблему с неправильным описанием.

Как часто обновляется Yoast SEO?

Yoast SEO Обновляется каждые две недели. Если вы хотите узнать почему, прочитайте эту запись!

Как мне получить поддержку?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium isn’t in its name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

Узнайте больше о том, как получить поддержку

What happens to my data if I enable usage tracking?

This page on yoast.com explains what data we collect to improve Yoast SEO. We only collect data when you explicitly opt in. Read more about how we handle your data in our Privacy Policy.

У меня вопрос, которого нет в списке

Ваш вопрос, вероятно, уже имеет ответ в нашей базе знаний: yoast.com/help/.

Отзывы

29.11.2022
Really must-have plugin for WP SEO. There are alternatives which are honestly good, too. But I mostly prefer this one on my WP sites.
19.11.2022
Yoast SEO is a perfect On-page SEO Plugin. Last 2 years i used this plugin for my website On-page SEO. And i am satisfied with it's performance.
17.11.2022
Ik gebruik de plugin op al mijn websites, waarvan ik op 2 ook de betaalde plugin heb. De workouts zijn erg handig! Het zorgt ervoor dat ik oude content snel kan vernieuwen als deze te oud wordt!
14.11.2022
I've been using this plugin for several years. It certainly helps blog creation with useful tips and a system which rates you post for SEO. Some tips are just not right, however. The YOAST plugin tells you not to link using the keyphrase. But as I write tech reviews, of course I'm going to link to the product with an affiliate link using the keyphrase (ie: the name of the product). As well, it tells you not to use the same keyphrase more than once in your entire website - but as a reviewer, I'm going to need to write about the same product in more than one post and it's not usually possible to use a different keyphrase. The message is using key phrases more than once is going to divide your traffic, but that's not necessarily true, especially as Google is changing the way it recommends articles in a similar way to YouTube - so a person who shows an interest in a subject is going to be recommended posts on the same subject. In which case, you want to keep using that keyphrase. Therefore this keyphrase tip seems somewhat dated as well as limited to a certain type of website. Another thing it flags is using the same word at the start of 3 consecutive sentences. This might be useful for writing beautiful blogs, but for tech reviews and tutorials, sometimes I need to write a bullet list where each line starts with the same word. Again, this isn't going to ruin your reader's experience - rather the opposite. Times when I've got the red light from YEOST and published anyway I haven't noticed any discernible drop in traffic. So I would say this plugin is fine but don't take every tip too literally. Some types of post need their grammar (or readability) fixing more than others. But YEOST puts every post in the same basket.
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Участники и разработчики

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Участники

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Журнал изменений

19.11

Release date: November 29th, 2022

Yoast SEO 19.11 is out now. We’re optimizing the Yoast SEO plugin to use fewer resources. This helps make your site faster and more efficient. In this release, we’re doing this by streamlining your database. Find out more about what’s new in Yoast SEO 19.11 in our release post!

Enhancements

  • Adds a WP-CLI command to clean up unused data from our custom database tables: wp yoast cleanup.
  • Performs a cleanup of indexables when a public post type (or taxonomy) becomes non-public.
  • Notifies users to run the SEO optimization when a non-public post type (or taxonomy) becomes public.

Bugfixes

  • Fixes a bug where a fatal error would be thrown when the SEO optimization was run after a post type had been manually excluded via a filter.
  • Fixes a bug where an entry would be added to our indexables table when saving, updating, or accessing a post (or term) for a non-public post type (or taxonomy).
  • Fixes a bug where duplicate indexable records would be created for the same object.
  • Fixes a bug where indexables for users would not get removed when a user did not have any publicly viewable posts anymore.
  • Fixes a bug where indexables for users would not get removed when author archives were disabled.
  • Fixes a bug where indexables would be created for users when author archives were disabled.
  • Fixes a bug where indexables would be created for users who did not have any publicly viewable posts.

Other

  • Introduces the wpseo_indexable_excluded_taxonomies filter, to allow manually excluding taxonomies from being indexed.

19.10

Release date: November 8th, 2022

Yoast SEO 19.10 is out today. This release mostly consists of bug fixes and enhancements. In addition, we’re getting our WordPress plugins ready for the upcoming High Performance Order Storage feature in WooCommerce 7.1+. Update now! Read more about what’s new in Yoast SEO 19.10 in our release post in English or our release post in Spanish!

Enhancements

  • Improves the call-to-action feedback string of the Flesch Reading Ease insight when the text is recognized as fairly difficult.

Bugfixes

  • Fixes a bug where a fatal error would be thrown in the classic editor in combination with certain plugins that misuse metabox hooks.
  • Fixes a bug where users with site-wide basic access authentication would be prompted to insert their credentials when saving a post in Elementor if they didn’t have the manage_options capability.
  • Fixes a bug where Yoast SEO-related post meta data would not be saved if a user without the manage_options capability would save a post in Elementor.

Other

  • Deprecates the hooks used to add custom content to the Yoast SEO settings pages, in preparation for future releases. The following hooks have been deprecated: wpseo_tools_overview_list_items, wpseo_settings_tab_crawl_cleanup, wpseo_settings_tab_site_analysis, Yoast\WP\SEOdmin_author_archives_meta, Yoast\WP\SEOdmin_date_archives_meta, Yoast\WP\SEOdmin_post_types_beforearchive, Yoast\WP\SEOdmin_post_types_archive, Yoast\WP\SEOdmin_taxonomies_meta, wpseo_admin_other_section, wpseo_admin_opengraph_section, wpseo_admin_pinterest_section, wpseo_admin_twitter_section, wpseo_import_other_plugins.
  • Ensures compatibility with the High Performance Order Storage feature in WooCommerce 7.1+.
  • Sets the WordPress tested up to version to 6.1.

Earlier versions

Для списка изменений более ранних версий, пожалуйста, обратитесь к списку на yoast.com.